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    Boy meets girl
    Boy falls in love
    Girl doesn't

  • When Tom, a hapless greeting card copywriter and hopeless romantic, is blindsided after his girlfriend summer dumps him, he shifts back and forth through various periods of their 500 days "together" to try to figure out where things went wrong. His reflections ultimately lead him to finally rediscover his true passions in life.

  • Directed by: Marc Webb
    Wirtten by: Scott Neustadter and Michael Weber
    Cast: Zooey Deschanel, Joseph Gordon-Levitt, Clark Gregg, Minka Kelly, Matthew Gray Gubler, Rachel Boston, Geoffrey Arend, Chloe Moritz
    Producers: Jessica Tuchinsky, Mary Waters, Steven Wolfe, Mason Novick

  • This post modern love story is never what we expect it to be -- It's thorny yet exhilarating, funny and sad, a twisted journey of highs and lows that doesn't quite go where we think it will.

    Release Date: July 17, 2009

Reuters: “Batten down the hatches — the hipsters are coming”

Reuters has posted an article broadly about the indie movie industry including some of the marketing behind 500 Days of Summer.

“This movie [500 Days of Summer] is particularly challenging to put forward in a 30-second spot or even a two-minute trailer,” says Fox Searchlight president Nancy Utley.

The specialty division has thus staged a remarkably prolific screening campaign. Since its Sundance premiere, the movie has traveled to 28 festivals and played 215 word-of-mouth screenings. Searchlight also staged a six-city June 21 giveaway of food and other merchandise at retailers, watching as Twitter and Facebook fueled the events’ popularity.

Read the article, Hipster factor poses challenges for movie marketers, on Reuters.com.

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500 Days of Summer Merchandise